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  • PORTACOOL | A reinvigorated brand leads to COOL success
  • JET | Re-Energizing an Industrial Brand Online
  • WILTON BASH | Helping great brands break on through
For The Past 35 Years,
Dorn is an integrated agency specializing in brand strategy, digital marketing and demand generation for the commercial and industrial trades. We partner with clients at a strategic level to provide end-user driven insights to drive brand preference and revenue growth. We believe in brands, and for 40 years, we’ve been building and rebuilding the value behind some of the most trusted names in the trades.
Dorn Marketing Location
43 N. Bennett Street, Geneva, Illinois 60134

Whether it be in Chicago or Nashville, Dorn provides remarkable service to clients that stretch across the U.S.

What We Do

Dorn is an integrated marketing agency with experience in every aspect of the marketing process. Our deep levels of involvement allow us to act as a valued partner and consistently drive revenue growth for our clients. Learn more about some of our specific areas of expertise:

Brand Strategy Technology Implementation Account Management Creative DirectionVideo & Photography ImplementationPR & Media Management
What We Do
Brand Strategy
The foundation for any brand is a well-integrated and scalable branding strategy. Heavily rooted in research, the Dorn team goes deep to uncover the valuable insights about brands and works to formulate a core selling idea on which all future branding efforts are based. Behind every strong brand is a solid brand strategy.
Digital Marketing
In an age where the marketing tech stack is moving as quickly as ever before, the only way to level the playing field for our clients is by leveraging new technology. With a talented staff of digital strategists and developers, Dorn is able to leverage powerful solutions to augment the marketing efforts of our brands.
Demand Generation
Our success is greatly determined by our ability to accelerate value creation for clients. Demand generation allows Dorn to leverage client brands in actionable ways to create and nurture leads throughout the buyer journey.
Creative
As a core selling idea for a brand develops and different pieces are set in place to ensure that brands get to a desired result, the need for a consistent creative vision takes on paramount importance. The creative team at Dorn assumes the roles of driver and curator for our brands. We work to make sure brands convey strong, consistent messaging throughout each piece of branded work that hits the street.
Video and Photography
Dorn has an experienced team of creative individuals that are passionate about video and photography. Using strong visuals to help augment our branding efforts, Dorn has the resources to help present our brands to make lasting impressions. From the storyboard, through the cutting room floor, to the end-user, Dorn will make sure customers won’t soon forget your brand’s message.
PR & Media Management
PR & Media Management
As messaging is being crafted and produced, the Dorn team is always working to make sure that the right people are seeing this messaging at the right time. From buying media, to managing social media presences, Dorn does what it takes to make sure brand messages are seen and fully leveraged.
Who We Work With
With a client list that now spans four decades, Dorn has experience in many industries.
Industrial Construction Consumer Products
Most recently our efforts have been more highly concentrated on promoting the efforts of industrial manufacturers, construction products and producers of prosumer products. Take a further look into our creative portfolio to see more examples of our work.
Creative Portfolio
The Dorn team takes great pride in producing top-notch work. Take a look at some of our most recent brand transformation, product launch and website initiatives.
Wilton BASH SledgeHammer
Wilton Tools launched a new line of unbreakable sledgehammers. The creative team at Dorn worked closely with the product managers at Wilton to create the B.A.S.H. B.A.S.H presented the sledgehammer as one badass tool. A SWAT team image was created, and helped frame a brash style of presenting the product that transferred into every piece of collateral associated with its launch.
Tactics Used
Marketing Strategy
Creative Direction
Video Production
3-D Animation
Photography
Logo Design
Copywriting
Website Development
Powermatic Onyx
Powermatic Tools launched an anniversary campaign to celebrate 90 years in business. Along with it the Dorn team worked closely with their product development team to bring a limited edition line of tools to market to commemorate the momentous occasion.
Tactics Used
Creative Direction
Logo Design
Video Production
Photography
Print Media Coordination
Sweepstakes Development
Website Development
Analytics and Measurement
Panther Vision
Panther Vision, LLC wanted to give a fresh new look to its flagship product, the PowerCap. The Dorn team presented a new “Your Life, Your Adventure, Your Cap” program theme to target wholesale customers. The program helped boost sales and ensured that Panther Vision held on to their position as a market leader in their category.
Tactics Used
Marketing Strategy
Creative Direction
Photography
Logo Development
Print Collateral Development
Tradeshow Collateral Development
Package Design
Website Development
Who We Are

At the core, Dorn Marketing is a team of dedicated professionals committed to the success of the brands we represent. We work for our clients and with our clients, to drive results and bottom line sales for the brands on which we work.

Dorn Marketing Team The Brand-Up Process
The Brand-Up Process
Behind all of the work that comes out of the offices of Dorn Marketing is a belief in a step-by-step branding methodology that we like to call The Brand Up™ Process.
Creative Solutions
Grounded by a core selling idea, our creative team works closely with our clients to provide unique creative solutions to support their brands and products.
Marketing Strategy
The Brand Up™ Process starts with extensive marketing research to help guide our team to coming to a core selling idea. Upon the realization of this idea, we create a platform on which all further branding activities are based.